Hessian pupils and trainees can use public transportation for 1 euro per day
Step 11: Monitor, adapt and communicate
The “Schülerticket Hessen 365” for 365 euros per year replaced all public transportation tickets for trainees and pupils, which were previously considerably more expensive depending on the price level. The ‘365’ concept has recently been extended to senior citizens as well. It can be used in all means of transport of the hessian public transportation authorities, whether train, RegioTram, S-Bahn, tram or bus, around the clock and every day.The expectation: students become aware of the benefits of public transport at an early age and that young people will increasingly stay with public transport and not switch to their own car. The campaign aims for providing an attractive offer in public transportation for a certain target group and is a marketing tool itself. The marketing message of an affordable and unlimited use of public transportation stands for itself. The message “one Euro per day” for unlimited use of public transportation makes the offer accessible and bolsters sustainable mobility habits in an attractive way.
The ‘365’ flatrate ticket is an innovative model for success and ensures environmentally friendly mobility for more and more target groups. By the end of 2019, over 425,000 365-tickets for pupils are in use. This means that the number of students travelling by public transport has increased by 67% since 2015. Without the cooperation, support and commitment of the public transport authorities, the “Schülerticket Hessen 365” could not have been implemented. It is important to reach an agreement with all stakeholders in terms of financing from public side.